Bubble Skincare is a beauty brand founded in 2020 (by Shai Eisenman) that aims to offer simple, fun, accessible, and safe skincare mostly targeted at younger people: tweens, teens, “Gen Z,” and now early Gen Alpha.
Key features of the brand:
- Products are designed to be vegan, cruelty-free, non-toxic.
- Packaging, marketing, aesthetic lean toward bright, youthful, fun look.
- Price points usually kept relatively affordable so that younger users can access them without it being very expensive.
The brand has been growing rapidly, increasing its product line and retail presence.
What do people mean by “kids” in this context?
When talking about “kids” and skincare, it’s important to define age ranges, because what’s safe or necessary differs a lot with age. Some distinctions:
- Infants / toddlers (0‑3 years) — skin is very delicate, skin barrier still developing, high risk of irritation.
- Pre‑tweens / tweens (approx. 8‑12 years) — still developing, but starting to be exposed to environmental stresses, sometimes early oiliness/hormonal changes.
- Teens (13‑18 years) — more likely to need more active skin care (due to hormones, acne, etc.), but also more risks if over‑using strong actives.
Bubble Skincare tends to market most clearly toward teens and pre‑teens rather than infants. Some of its stronger products are meant for older users.
Potential Benefits of Bubble Skincare for Kids
Here are some positive aspects often cited:
- Gentle, beginner‑friendly formulations
Many of Bubble’s products are free of harsh irritants like parabens, some sulfates, harsh fragrances, etc. For kids or teens with sensitive or reactive skin, that’s helpful. - Simple routines
Bubble doesn’t force overly complex multi‑step routines for younger users (at least in many of its messaging). A few basic products (cleanser, moisturizer, sunscreen) are emphasized. This helps prevent over‑using active ingredients or disrupting the skin barrier. - Educating young users
The brand often provides guidance or age‑recommendations for which products are appropriate for which age groups. This helps parents and users make informed decisions. - Encouraging good hygiene / skincare habits early
If children/teens learn young that skin care is about protection, gentle cleansing, moisturizing, and sun protection, that can help in long term skin health. Bubble’s aesthetic / engagement helps make it more likely they’ll use them. - Accessible pricing & ethical considerations
Because Bubble is vegan, cruelty‑free, non‑toxic, and positioned to be affordable, it reduces barriers for younger people to access safer skincare. The ethical angle also appeals to many younger consumers.
Risks, Concerns, and What to Watch Out For
While Bubble has many positives, using any skincare on kids requires caution.
Here are important concerns:
- Active Ingredients
Some of Bubble’s products include “actives” like salicylic acid, certain exfoliating acids (AHAs, PHAs), etc. These can be beneficial for acne, excess oil, etc., but they also carry risks (irritation, dryness, disrupting skin barrier) if used too early, too often, or without proper guidance. - Misuse / Overuse
Even gentle products can cause problems if overused or used in combination (e.g., using exfoliants + strong serums + active ingredients) especially in young pre‑teens whose skin is still maturing. - Fragrances, Dyes, or “fun” ingredients
Although Bubble strives to avoid harsh ingredients, any fragrance or dye has the potential to irritate sensitive skin. Many young skin types are more reactive, so what is “gentle” to one child may not be so for another. - Marketing / Peer Pressure / Unrealistic Expectations
The fun packaging, social media presence etc. can lead to children wanting more powerful products or more steps than necessary (“must have serum”, “exfoliating mask”, stronger stuff) possibly before their skin really needs it. That can lead to using products prematurely. - Lack of Pediatric or Dermatological Supervision
Especially if a child has skin conditions (eczema, allergies, very sensitive skin), introduction of new products or stronger formulations should ideally be guided by a dermatologist. Parents sometimes assume “gentle = always safe for every child”, but that’s not always true. - Age‑appropriateness
Products designed for teens might have ingredients that younger kids simply don’t need, or could even harm. For example, exfoliating acids are more often relevant as skin is exposed to acne or oil changes. For younger children, simpler routines are safer.
What the Experts (Dermatologists / Skincare Chemists) Advise
From the sources I reviewed, here’s what dermatologists / skincare‑experts tend to recommend:
- Keep the skincare routine minimal for younger children: a gentle cleanser, moisturizer, and good sun protection are usually enough until puberty or unless there are specific issues.
- Patch‑test any new product: apply a small amount behind the ear or on inner arm and wait 24 hours to see if there’s irritation.
- Avoid strong actives (like high‑concentration salicylic acid, strong acids, retinoids, etc.) before the skin is ready (usually mid‑teens or older).
- Read ingredient labels, avoid unnecessary fragrance / essential oils if the child’s skin is sensitive.
- Monitor skin response: redness, dryness, irritation are warning signs. If those happen, reduce use or stop.
Which Bubble Products Might Be More Suitable for Kids (Pre‑teens / Early Teens)
Some of the gentler options in the Bubble line that may be considered safer for younger skin are:
- Cleansers that are mild, low pH, free of harsh sulfates. For example, the Fresh Start Gel Cleanser.
- Moisturizers that are simple, hydrating, not too heavy, without strong active ingredients. E.g., Slam Dunk Hydrating Moisturizer.
- SPF / sunscreen – essential for all ages, especially children, to protect against sun damage. Bubble has products like Solar Mate Invisible Daily Mineral Sunscreen.
- Possibly mild balancing toners or hydrating mists, if the child’s skin tolerates them and there isn’t preexisting irritation. But with caution.
Products to avoid or postpone for younger children (unless advised by a skin doctor):
- Strong exfoliants (high concentrations of AHAs/BHAs) or masks that cause peeling.
- Heavy serums or treatments with potent actives like strong acids, or treatments meant primarily for acne or pigmentation unless those issues are present and being treated under guidance.
- Products with lots of fragrance / essential oils / dyes if skin is sensitive.
Putting It All Together: A Safe Skincare Routine for a Child
Here is a suggested basic routine, adaptable by age, skin‑type, and need:
| Step | What to Use | Frequency / Notes |
| Morning | Gentle cleanser (if child sweats or is active, else maybe once daily) | Once daily in the morning, or rinse with lukewarm water after sleep if skin feels ok |
| Moisturizer | Always after cleansing; if skin feels dry, more often; choose one with non‑comedogenic ingredients | |
| Sunscreen with broad spectrum SPF 30+ (mineral or gentle chemical) | Everyday, especially outdoors; this is non‑negotiable for skin protection | |
| Evening | Gentle cleanser (remove dirt, sunscreen) | Once daily, or twice if heavy exposure or sun / pollution |
| Moisturizer | As needed; use more if skin tight or dry at night | |
| Occasional / As needed | Optional gentle treatment if mild issues appear (e.g., a gentle spot treatment) | Only with guidance; avoid layering too many strong products at once |
Also:
- Always patch‑test new products.
- Introduce new items one at a time, so that if there is a negative reaction, you can identify which product caused it.
- Keep routines simple. More is not always better.
- Keep an eye on packaging and ingredient labels. Even “gentle” brands may have certain ingredients better avoided for some children.
What Bubble Skincare Itself Says / Does Regarding Safety for Kids
Here are some specific statements or practices Bubble has regarding kids’ safety:
- The brand says many of its products are “designed to be super gentle and perfect for the needs of those with young, sensitive skin.”
- Some products are officially labeled or recommended for ages 14 and up, especially when they contain stronger actives.
- The brand gives guidance on which products might be more suitable for younger users and advises against using certain actives before the right age.
My Overall Assessment: When Bubble Skincare Makes Sense for Kids
Bubble Skincare can be a good option for kids (especially pre‑teens and teenagers) but with some conditions and mindfulness. It makes more sense in these scenarios:
- When the child’s skin is relatively healthy / not too sensitive or reactive, and only needs basic care.
- When parents/guardians are involved: checking ingredients, supervising, helping choose appropriate products.
- When skin issues such as oiliness, mild acne, or effects from sun or environment start to appear then gentler intervening (using Bubble or other safe products) can help.
- When affordability, ethical factors (vegan, cruelty‑free, etc.) are priorities, Bubble often delivers on those.
However, for very young children (babies, toddlers), or kids with highly sensitive or problematic skin, or severe acne, it’s safer to consult a dermatologist or pediatrician, use more basic “kids’‑only” skincare lines, or products specifically formulated for infants / toddlers.
Recommendations for Parents / Guardians
- Before buying, read labels: know what actives are included, what preservatives/fragrances are used.
- Prioritize fragrance‑free / minimal fragrance if the child tends to have sensitivity.
- Look for non‑comedogenic, dermatologist tested, safe for sensitive skin markings.
- Start with the basics: cleanser, moisturizer, sunscreen. Add more only if needed.
- Don’t mix too many active / strong products. If you introduce one active (say a spot treatment), see how skin responds before adding more.
- Always patch‑test.
- Monitor skin closely: redness, irritation, stinging, dryness, scaling are signs of overuse or reactions. If such appear, reduce or stop use.
- Prioritize sun protection (SPF), which is one of the most important protections for skin health long term.
Conclusion
“Bubble Skincare for Kids” can be a well‑suited approach if done thoughtfully. The brand offers products that are more gentle, more playful, and often better formulated than harsh options, which is good. But “kid‑safe” does not mean “no risk” cautious selection, parental guidance, and understanding what a child’s skin really needs are key. For younger children, extremely simple skincare is best; for older kids and teens, some more options open up, but still with care.